No matter how attractive and engaging your website was when it was first created. It will eventually need an upgrade. From upgrading the content management system (CMS) to redesigning the website because the design is outdated, there are several reasons why you may need to upgrade your website.

If you are thinking about upgrading your website, working with a digital marketing agency can come with several benefits. While it’s possible to perform a few upgrades on your own, hiring an agency to ensure your website runs smoothly is advisable.

Whether you have an e-commerce or a small business website, you need to upgrade your site to stay competitive. Here’s why you should work with Sherchan Media to boost your website.

You’ll Save Time

Upgrading a website takes time. For instance, if you’re planning for a website redesign, you’ll need to do the following things:

  • Choose fonts
  • Pick colors
  • Update content
  • Source for stock photos
  • Update the navigation
  • Test for responsiveness

Doing these and other things involved during a website redesign can take considerable time. Working with Sherchan Media can save you time and allow you to dedicate time to other essential aspects of your business.

You’ll Save Costs

While it may sound counterintuitive, working with a digital marketing agency can save you money. Hiring an in-house team to upgrade your website will require you to pay multiple salaries and benefits. Plus, you may need to purchase additional equipment. Doing these things may not be feasible, especially if you only require the team for a short period.

Additionally, the average employee stays at a job for slightly over four years, according to the Bureau of Labor Statistics study. In some industries, such as information technology, the turnover is even higher.

When you consider all the money spent on recruitment, training, onboarding, and more, dealing with frequent turnover can come at a hefty cost. When you work with Sherchan Media, you won’t have to hire any in-house personnel to help you with your website upgrade, which can save you money.

You’ll Work With Various Professionals


A designer writing website plans.

Upgrading a website isn’t a one-person job. Often, it’s a task that requires various professionals. When you work with Sherchan Media, you’ll get access to different skilled professionals, including:

  • Copywriters
  • Web developers
  • UI/UX designers
  • SEO specialists
  • Digital strategists

As a result, you can rest assured that no stone will be left unturned during the website upgrade process.

You’ll Receive Long-Term Support

Web development trends and best practices are constantly changing. For example, Google continually updates its search algorithm. These updates can affect your search rankings if your website isn’t up to date.

As a result, a website upgrade usually isn’t a one-time job but a recurring one. When you work with Sherchan Media, you can stay abreast of what’s happening in web development and design to ensure your website stays modern and engaging.

Additionally, the professionals at Sherchan Media can prove to be invaluable assets if you encounter any complex issues with your website after the upgrade. We can help you resolve any issue you experience with your website, relieving you from the stress of trying to troubleshoot yourself.

You’ll Receive Different Opinions

Sometimes, it’s beneficial to see things from an outsider’s point of view. Working with a digital marketing agency can allow you to see things from different viewpoints.

When you work with an agency, you’ll receive recommendations on things you may not have considered. For example, during your website upgrade, your digital marketing agency in Albany, NY, may suggest you update the font on your website if the current font is illegible. When you hire Sherchan Media, we’ll provide you with unbiased recommendations that focus on helping you achieve your business goals.

You’ll Get Invaluable Insights From Advanced Tools

Many valuable tools can help with a website upgrade and provide invaluable insights into your website’s performance. Unfortunately, many of these tools have monthly subscription fees or hefty one-time fees. Some of the tools you may require during a website upgrade include:

  • Web design tools
  • Website performance tools
  • Content research tools
  • SEO tools
  • Grammar checkers

Digital marketing agencies like Sherchan Media usually have a budget for these tools, so you’ll get invaluable insights about your website without purchasing them.

You’ll Work With Experienced Professionals

If you decide to tackle a website upgrade yourself, you may not have the necessary skills to perform the upgrade successfully. On the other hand, hiring full-time employees may cost you more than hiring a digital marketing agency. Worse still, if you hire inexperienced employees, you’ll have to train them.

When you work with Sherchan Media for your website upgrade, you won’t worry about hiring skilled talent. You’ll work with seasoned professionals who have performed numerous website upgrades, so you won’t have to worry about things going wrong during the upgrade.

You’ll Scale When Necessary

If you run a seasonal business in Albany, NY, working with a digital marketing agency can allow you to scale up or down depending on your business needs. For instance, if you run an e-commerce website that sells seasonal products, you may need to upgrade your website during the peak season when you anticipate a surge in website traffic.

Working with Sherchan Media can allow you to get the help you need during peak seasons and scale down during off-peak seasons.

Final Word

Websites require upgrades from time to time, even if they appear to be functioning correctly. By upgrading your website, you can:

  • Improve your search engine rankings
  • Improve your site’s visual appeal
  • Improve your site’s navigation
  • Improve page loading speeds
  • Prevent security threats
  • Add custom integrations like Google Analytics and payment gateways
  • Keep up with web design trends

These things can improve user experience and increase your site’s traffic and conversions. Ultimately, this could improve your bottom line, too.

If you’re looking to upgrade your website, let the professionals at Sherchan Media help you with your website upgrade. We are a full-service digital marketing agency that provides various services, saving our clients the hassle of dealing with multiple vendors.


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