Social media connections such as Facebook and Twitter allow customers to see who you are and what you represent. They can gain more information about your products and services, plus they can learn about how you got started. What’s more, social media gives customers and businesses the opportunity to interact online. Customers can leave comments, ask questions, and even give your business a rating.
But while all of this sounds incredible, it shouldn’t exclude the value of print advertising.
What Is Print Advertising?
Print advertising is the publication of information about your business that is typically done in paper form. It involves the use of flyers, postcards, and newspaper ads that inform the public about your business and what you do. Current and potential customers can get more information about your products and services, get updates, and more. Much like online advertising, you can provide contact information and a call to action where you motivate customers to call or visit you online to learn more.
Print advertising still has many benefits for you and your business.It is an opportunity for current and potential customers to put your name to your face. It allows you to reach your local customers within few days and get the instant visibility and exposure for your brand.
Whether you are a new business or have been in business for number of years, print advertising can definitely help grow your business. You can build strong relationships that lead to trust and can therefore create a foundation that’s powerful and ready to go.
Even though social media and online advertising help your business tremendously, it is important to see how you can combine both worlds. Print advertising can, in fact, work together with digital marketing to give your business the boost that it needs to gain some ground and to remain sturdy in the years to come, and at Sherchan Media, we know exactly how to help you do it.
How Print Advertising Complements Digital Marketing
Use Print Advertising to Increase Your Visibility
If you are thinking about starting a business or looking for a way to improve your customer base, your first goal should be to increase your visibility. You can begin by not assuming that online advertising is the only way to go. But most importantly, online ads are easier to scroll past, so for that reason, they may fail to reach a broader audience.
Print advertising can help extend your reach and establish a bond between your business and the public. When you hand out a flyer in person, mail a postcard, or hand out business cards, customers see what you do and, most importantly, they see you, and those are the initial steps to establishing trust. Anything you hand out in print should have a way for your audience to contact you by phone, email, or on social media. Your business web address should also be included.
Establish a Reputation as a Small Business Using Local Media
Small businesses that are just starting out can gain a good footing through print ads. You can post your ad in a local newspaper or run one on a solo postcard. You can market to a much wider audience by using this method. Choosing a publication depends largely on who your audience is and the demographic area in which they live.
For example, if your target happens to be baby boomers, you can put an ad in the next edition of AARP magazine. If you are selling items such as medical alert bracelets or an easy-grip jar opener, your audience would be seniors who still live alone. Your demographic group matters when creating print ads, and the key point to remember is that baby boomers are a generation who still thinks young. This means that they are open to newer ideas, including the internet. Your best bet is to offer them the option to visit you online, in person, or both.
Include a Landing Page URL in Your Print Ads
Most people today are extremely busy and don’t exactly have the time to comb through the internet to find certain products and services. The old way of introducing potential customers to your business was to send them directly to your home page. But with everything going on in the world, people just want to cut straight to the source. In this case, a landing page would help. Providing that link in your print ad is an excellent way to move your audience from paper to digital.
Wrap Up
The key to making print advertising work for you is to inspire and motivate an audience to visit your website. You should also encourage them to follow you on the social media sites that you choose to use for your business. At Sherchan Media, we specialize in driving business to your site. Reach out to us today to learn more about our marketing services!
