It is 2022, and the race to reach customers first has only intensified. With more and more consumers relying on a business’s online presence to make critical purchasing decisions, brands cannot afford to opt-out of the digital advertising game if they want to keep up.

But, the world of digital advertising is rapidly changing, and businesses may find it hard to keep up with new trends and best practices. Here, we’ve compiled a list of things you need to watch out for to run successful digital advertising campaigns in 2022.

 

Top 5 Digital Advertising Trends You Should Follow in 2022

Artificial Intelligence

As the Gartner analysts predicted a few years ago, artificial intelligence has become an integral component of almost every new software application. The world of digital advertising is not exempt from this AI revolution.

In addition to automating mundane marketing tasks, AI technology is changing how brands manage campaigns, analyze data, and connect with clients. We can now explore how consumers engage with campaigns, allowing us to figure out what’s working and not.

By incorporating AI in your marketing strategy to predict your customers’ next move, you can make sure you send the right marketing message to the right target audience at the right time. This kind of hyper-specific targeting tactics will allow you to increase conversion rates and encourage consumers to take action and buy your products without being intrusive.

 

Personalization

Personalizing your marketing efforts is the most innovative way to resonate with an audience and stand out from the crowd in 2022. 63% of consumers are annoyed by generic advertising messages and want something that addresses them personally.

In addition, 78.6% of consumers say they will only use coupons or other offers promoted by a brand directly tied with their previous interactions with the business. Brands like Starbucks use a gamified mobile app that draws on purchase history and location to personalize drink rewards. This can include collecting emails and phone numbers to send personalized reminders about relevant offers and coupons.

Highly personalized marketing messages combined with AI-powered targeting tools are crucial to ensuring your consumers find you in the oversaturated digital landscape. Taking the time to understand your prospects and the platforms they use means you can segment content to target audiences with similar demographics or shared interests. This way, you can make the most out of your ad dollars and reach consumers exactly when they are looking for your services and are more likely to convert.

Even if you are marketing the same product, consumers will engage with and react to your campaigns in different ways based on their backgrounds, when and where they’re seeing your message and the stage of a buyer’s journey.

Additionally, putting in the time and effort to understand your customers and make them feel seen and heard will win you extra brownie points in the long run.

 

Conversational Marketing

With social media platforms rising in popularity, conversation marketing has grown to an even larger scale and has transformed how businesses interact with customers. This increased emphasis on conversational marketing can match consumers’ need for instant and real-time messaging and customer service.

Brands can leverage chatbots to enhance customer communication and ensure they are faster and more seamless than ever before. Additionally, online conversations provide a wealth of data to help businesses better understand customers’ needs and expectations.

Moreover, suppose you understand what consumers need and provide precise answers. In that case, it will not only boost your brand’s reliability but will also ensure customers keep engaging with your brand’s services.

 

Paid Social Media Advertising

Contrary to popular belief, Facebook is not losing its popularity. The platform now has almost 3 billion users, and the number is only increasing. In addition to helping businesses widen their reach, it also provides you with crucial insights to track conversions. Facebook will continue to dominate the social media marketing game.

A mix of organic and paid advertising will allow you to increase your brand awareness on platforms like Instagram and TikTok. When done correctly, shoppable posts, unique filters, mentions, and other features make Instagram Reels an incredible opportunity for brands to showcase their products and charm customers.

 

Short and “Snackable” Video Content

The increasing popularity of TikTok, Instagram Reels, and YouTube Shorts has made it clear that small businesses can no longer ignore the power of bite-sized snackable video content if they want to attract new customers—especially those under 40.

Remember, in the crowded world of social media, your reels and shorts need to be entertaining and informative enough for users to stop scrolling and pay attention. The great thing about these short videos is that they put a face to your brand, allowing customers to relate to your voice and message.

Long-form content is still an effective marketing strategy on platforms like YouTube—so you should not stop producing long video content. Instead, Break them into micro-content so you can use them across platforms and campaigns. This way, you can target prospects across the different social media networks and make the most out of your video production budget.

 

Privacy and Transparency

Close up shot of the Facebook Business web page.

With Google planning to phase out cookie tracking by 2023, advertisers need to reevaluate their marketing strategies and prepare for tighter security restrictions that will transform how they track user behavior.

But, worry not—this is not the end of data-driven content or targeted advertising. This may even be a positive change, demanding trust and transparency between companies and consumers.

Show your customers you respect their privacy by letting them know upfront what data you’re collecting and why you need it. Make it easy for them to opt-out at any point and avoid collecting data you don’t need.

Customers have embraced the idea of “keeping it real” more than ever before. If you learn to embrace these new changes and work with your customers, you will see more significant results and long-lasting customer relationships.

It is pretty easy for small businesses to be intimidated by the constantly changing world of digital advertising. But, with the help of a professional team of digital advertising experts, you can stay on top of the latest trends, run successful ad campaigns, attract new customers, and boost your revenue. Contact Sherchan Media today to find out how we can help you optimize your digital presence.

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